The meat and packing industry holds historic relevance in the Midwest’s agricultural lineage.  Our client wanted branded space as a stakeholder in the economic backbone.  The design was grounded with historical meat industry precedents and projects towards future growth.  As one enters the vestibule, imagery of the “old-time” meat markets establishes the company’s values.  A large, chrome finished steer overlooks the entirety as mascot of the chain: visible from both inside and out.