We helped develop branding and architectural prototypes for a new carwash in the Omaha/Lincoln metro area, which ended up unfolding into a larger regional market.  The main feature of the structure is a 40’ glowing tower constructed of steel wrapped in a translucent polygal material.  The tower acts as part wayfinding sign, part icon, illuminating at night beckoning users to come wash their vehicles in this state of the art facility.